Explanation of GST and BAS for Australian online content creators.

Do I Need to Register for GST? The $75,000 Threshold Explained for Content Creators

Updated 26 July 2026

You must register for GST once your GST turnover reaches $75,000 over 12 months, or you project it will. For creators the twist is that foreign platform income counts toward that threshold even though you generally will not charge GST on it. Here is how the threshold really works, the creator-specific wrinkles, and what BAS life looks like after registration.

How the $75,000 threshold actually works

GST turnover is your gross business income (not profit) excluding GST, measured two ways at once:

  • Current turnover: this month plus the previous 11 months
  • Projected turnover: this month plus the next 11 months
!
The projection test catches growing creators

Hit $75,000 on either measure and you have 21 days to register. The projection test is the one that catches growing creators: sign a brand deal that lifts your run rate over the line and registration is due now, not after the money lands. Register late and the ATO can backdate, making you liable for GST on past sales you never collected, out of your own pocket.


The creator wrinkle: GST-free is not the same as excluded

Income from an overseas platform (OnlyFans, YouTube ad revenue, Twitch, foreign stock libraries) is generally GST-free as an export of services, a supply to a non-resident. Two consequences that surprise creators:

  1. You will not add 10% to that income after registering. The supply is GST-free, so registration costs you nothing on platform earnings.
  2. It still counts toward the $75,000 threshold. GST-free supplies are included in GST turnover. A creator on $90,000 of pure OnlyFans income must register even though no GST is ever charged on it.
Registration usually pays for creators

Once registered, being on the GST system actually pays: you claim back the GST in your Australian business costs (equipment, software, editing, accounting fees) as input tax credits, while your platform income stays GST-free. Many established creators are net refund positions on every BAS.

Australian-sourced income is the other side: brand deals with Australian businesses, appearance fees, merch sold to Australian customers and services to local clients are taxable supplies. Registered creators add 10% GST to those invoices, and the client claims it back, so it costs the deal nothing.


What counts toward your $75,000

Income streamCounts toward threshold?GST charged once registered?
OnlyFans, Fansly and similar platform incomeYesNo, GST-free export
YouTube AdSense, Twitch payoutsYesNo, GST-free export
Brand deals with Australian businessesYesYes, 10%
Brand deals with overseas businessesYesGenerally no, GST-free export
Merch to Australian customersYesYes, 10%
Tips and gifts genuinely unconnected to your activityGenerally noNo
Salary from a day jobNo, not business incomeNo

Registering and running BAS

Registration takes minutes through your accountant or online against your ABN. From there:

  • Reporting cycle. Quarterly BAS is the default and right answer for almost all creators; monthly is optional (or required over $20 million, which is not you yet).
  • What goes on the BAS. Total sales including GST-free exports, GST collected on Australian taxable sales, and GST credits on business purchases. The export income is reported, just at the GST-free label.
  • Cash vs accruals. Under $10 million turnover you can account on a cash basis, paying GST only when money is received. Take it.
  • Platform fees. The 20% OnlyFans fee and similar charges from non-resident platforms generally carry no Australian GST, so there is no credit to claim on them; your payout is simply net of the fee, with the gross reported as income. US withholding on platform income is a separate system entirely, handled by the W-8BEN.

The deadlines are the standard quarterly BAS dates, with lodgment extensions when a registered agent lodges for you. Miss them and penalties plus GIC apply, and GIC is no longer deductible.


Should you register before $75,000?

Voluntary registration below the threshold makes sense when your Australian costs are significant, because the input tax credits are real money and your platform income stays GST-free anyway. It adds BAS lodgment obligations, so the credit value has to beat the compliance cost. A creator spending $15,000 a year on equipment and services recovers about $1,360 in GST credits; usually worth it once spending is at that level.


Frequently asked questions

Do I need to register for GST as a content creator?

Yes, once your GST turnover reaches or is projected to reach $75,000 over 12 months, counting all business income including foreign platform earnings.

Does OnlyFans income count toward the $75,000 GST threshold?

Yes. It is generally GST-free as an export, but GST-free supplies still count toward GST turnover.

Do I charge GST on OnlyFans or YouTube income?

No. Income from overseas platforms is generally GST-free as a supply to a non-resident. Australian brand deals and merch are taxable at 10%.

What happens if I register late?

The ATO can backdate your registration, making you liable for GST on past Australian taxable sales you never collected, plus penalties and interest.

Should I register before I reach $75,000?

Sometimes. If your Australian business costs are significant, the input tax credits can outweigh the compliance effort, since your platform income stays GST-free either way.

How often do I lodge a BAS?

Quarterly for almost all creators, on a cash basis, with extended deadlines when lodged through a registered agent.

Get registered and set up properly

We handle registration, BAS setup and the export treatment for creators every day. See our creator services or start with the full income picture in our OnlyFans tax guide.

See our creator services

This article provides general information only, current at the date of publication, and does not constitute personal tax, legal or financial advice. Consider your circumstances or speak with us before acting. Liability limited by a scheme approved under Professional Standards Legislation.

Need an expert on your team?

Experience expert accounting solutions that drive growth and success for your business. Contact us today for a personalised consultation.

Picture of Michael Wilczynski

Michael Wilczynski

Managing Director, National Accounts - Chartered Accountant 340123 | Registered Tax Agent 17532009 | Certified Practising Valuer
Michael founded National Accounts to give business owners the kind of strategic, hands-on tax advice most firms reserve for their biggest clients. He specialises in tax structuring, SMSF strategy, and compliance for SMEs, content creators and high-net-worth families. Michael holds memberships with Chartered Accountants Australia and New Zealand (CA ANZ) and the Tax Practitioners Board. He has presented at the SMSF Association National Conference and advises clients nationally from the firm's Adelaide office.

You might also like…